The rationale and scope of www.welcometoreason.com website (Interactive Cerebral Challenger) is set out in the attached launch brochure. This brochure is addressed to prospective advertisers, newspapers and magazines wishing to run regular columns based on choice of topics offered and Welcome To Reason Clubs promoted by this website for holding elocution/essay contests based on topic-essays hosted on it.

 Adwise block: Come, promote yourself through Welcome To Reason website.

The origin of advertising goes back to the creation of man, Adam, and the Garden of Eden where the devil, in the form of the wily serpent, tempted Eve with the forbidden apple. Resultantly, innocence and bliss was lost forever for Adam and Eve and all their descendants. Today, advertising is consciously created and scheduled to win customers, project positive image and win goodwill among various constituencies. The power of advertising is reflected in the following:
Doing business without advertising is like winking at the girl in the dark. You know what you are doing, but nobody else does. – S.H. Britt.
Many a small thing has been made large by the right kind of advertising – Mark Twain.

If products and services are sold and positive image and goodwill are earned on the wings of advertising, media also survives and thrives on ad support. As they say, an empty sack can’t stand erect and soldiers march on their stomach. Ultimately, the healthy growth of Welcome To Reason will depend on ad support.

Business is not only about products and services – it is also about men behind them. We would prefer to go beyond conventional ads and would prefer advertorial format based on the profile of the company/owners. If necessary, we will help out with editorial-style write-up and design. But, ultimately the choice of format and content of ads rests with the advertiser.

What is auspicious to us is that the first ad, a two-page spread, on Welcome To Reason website, was offered to us by the founder and head of a noted IT/ITES group of enterprises (Glowtouch Technologies – Diya Systems). This makes us happy with the hope that some of his Midas touch may rub off on this website. What is significant for us is that this ad was offered without any solicitation from us. At the function to launch this website, on July 17, 2007, Dr. V Ravichandran, in his encouragement message, walking the talk, said that he would be happy to be the first advertiser on this website and followed this up by releasing one without even asking about the tariff. Now we have fixed the tariff rates, as printed alongside. Dr. Ravichandran has given an exemplary lead. We welcome others to support Welcome To Reason with their suo motu offer of ads.

 Since the launch of the website on July 17 to July 31, it recorded 29,201 hits (visitors), with a preponderance of NRIs from North America and the Gulf.

Now, here is a brief exposition on the reach and durability of ads on websites. As for the print media, it is famously said that today’s newspaper is tomorrow’s ruddy. That does not happen on websites. The information or ads are there to surface at the click of a button. Tracing a past print ad when it is wanted for reference is like looking for the needle in the haystack. But, on the website the wanted ad can be instantly located and, if need be, downloaded. The reach of the website is instant in time and global in geographic coverage.

Also notable is that website audience is net-savvy and constitutes high-end consumers with higher income and spending power. As a corollary, they also have advisory role in matters of choosing goods and services by others.

While this applies to most websites, Welcome To Reason has a special niche of cerebral audience as it transcends the transients and embraces the core issues and views of current and enduring interest and values.

By advertising on Welcome To Reason website, you reach out to these high-end customers of goods and services at economic cost, considering the repeat recall mechanism and model cited above. More than marketing goods and services, Welcome To Reason website is an ideal medium for image projection, with an accent on international NRI audience profile. We will help you to position yourself with editorial back-up.

We have very modest rates. We are also flexible about them to accommodate your needs and budget. We welcome you to take the first-move advantage. Try us out and for happy results!

Welcome To Reason Website (Ideal medium for PR/Ad projection)

Projection Tariff (AC=Ad Code)

Content can be a mixture of text and logo/photo illustration. It should be sent by E-mail or on CD.

Contract Rates (Amount in I Rs.)

Size           One Year*      6  Months**     3 Months ***    One Month    One Week
                   
Full Page      AC1A 24000    AC1B 14000     AC1C 8000    AC1D 5000     AC1E 1200
Half Page       AC2A 14000    AC2B 8000      AC2C 5000     AC2D 3000      AC2D  800
Quarter Page    AC3A 8000    AC3B 5000     AC3C 3000     AC3D 1600    AC3E 500
1/8th Pg. Strip    AC4A 5000    AC4B 3000     AC4C 1600     AC4D 1000    AC4E 400

Rates in foreign currencies are 20% above the IR equivalent, rounded off to the nearest one unit of currency on either side.   
Add-ons
*Entitles four free press releases/updates per annum. ** Two press releases/updates.*** One press release/update. The length and style of presentation of add-ons are subject to editorial discretion of the website. Once the ad billing crosses Rs.10000 mark, the advertiser is entitled to free downloading of site content, for secondary uses, as explained elsewhere in this brochure.

Casual and Classified Insertions

Size                                  One Month    One Fortnight    One Week
5-line single col. text box        AC5A 1200    AC5B 700    AC5C 400
One-col. photo with up to 5-line text AC6A 1800    AC6B 1000    AC6C 600
2-col. photo with up to 5-line text    AC7A 4000    AC7B 2400    AC7C 1400

Felicitation ads on birthdays, weddings, wedding anniversaries and other happy greetings like bon voyage, welcome back, academic and professional landmarks, jubilees, election and other public office victories/nominations/appointments will be charged at the casual rates noted above.

Bills for contract ads should be settled within 15 days of presentation or commencement of projection. Advance payment entitles to a discount of 5%. Casual insertions are against advance payment. Crossed cheques/DDs, payable in Mangalore at par, should be drawn in favour of Jaybeam Features.

Space area contracted can be scaled up at pro rata basis, with 10% discount for additional space. Advertisers will be intimated about the date of uplink of their ads by E-mail.

All disputes, hopefully none, will be subject to the jurisdiction of courts in Mangalore.

Welcome aboard Welcome To Reason website with your valued ads and reach out to the niche, transnational, elite viewers.